So Allure, shop online at Comme Toi
The name comes from French, but the brand is entirely Italian.
If we focus on the literal translation of Allure, the meaning would be brightness. But in the collective imagination, Allure is much more. It means gait, bearing and, when referring to people, Allure is the image others have of us and therefore saying “what a great allure” means that person presents themselves well, has an elegant appearance and is admired.
So Allure comes exactly from here, from the French word Allure preceded by the two initials of the brand’s founder.
It was her intuition to create a brand capable of conveying elegance and charm to those who wear it, through unique garments with a strong personality.
The brand’s history began in 2009 and today So Allure, often known simply as Allure clothing has become one of the leading names in Made in Italy, with showrooms and stores throughout the country.
The brand’s collections are brought to life by oversized pieces, long skirts, animal print and camouflage patterns. In each of these garments, we often see plays on volume that enhance the personality of the wearer.
The Allure woman is in fact a determined, strong-willed woman who does not give up elegance, even when choosing a sporty outfit for gym training or leisure time.
In the Comme Toi store you can find the best of So Allure shop online : from long dresses to casual sweatshirts, from leggings to elegant skirts, So Allure garments are perfect for every occasion and any time of day.