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Roy Rogers, the history of Italian denim

The exact name is Roy Roger's but it is better known as Roy Rogers. However you spell it, the brand has always been synonymous with denim and Roy Rogers jeans are a must-have in wardrobes around the world.

Despite the name, the brand is very Italian. It is part of the Sevenbell group and is produced by the Tuscan company of the same name, based in Florence.
Italian stores are based in Rome, Milan, Florence and Forte dei Marmi, but Roy Roger's is now a brand known everywhere. Its garments are exported all over the world through authorized retailers on every continent.

Since the year it was founded in 1952, the Roy Rogers style has been unmistakable. The jeans, in particular, have dictated history, introducing details often imitated by other brands. Just think of the large back zippered pockets, the triangular logo sewn into the right one, and the small front pocket designed to store coins.

Over time, Roy Rogers collections have expanded and now offer total look garments designed for all types of customers.
However, the productions remain totally Made in Italy, as well as for the choice of quality fabrics and the attention to technical innovation.

In our store you can find Roy Rogers jeans but also scarves, sweaters, bomber jackets, parkas and many other types of jackets.