The name comes from the French, but the brand is entirely Italian. If we look at the literal translation of Allure, the meaning would be brightness. But, in the collective imagination, Allure is so much more. Means gait, posture and, if you are referring to people, Allure is the image that others have of us and that the person looks good, has a stylish look and enjoys admiration.
So Allure comes from right here, from the French word Allure anticipated by the two initials of the founder of the brand.
It is her intuition to create a brand that transmits elegance and charm to the wearer through unique items and a strong personality.
The history of the brand was founded in 2009 and today So Allure has become one of the leading exponents of Made in Italy, with showrooms and stores present throughout the national territory.
The collections of the brand are animated by oversize clothings, long skirts and camouflage patterns. In each of these clothes, we see volume games that enhance the personality of the wearer.